Google’s suicide act
Here’s a lovely story of hypocrisy to have a laugh at.
For a long time, I’ve been an advocate of the integrity of Google’s policy thinking about SEO from the users perspective – always having their end goal in mind as searchers. SEO fundamentally from Google‘s viewpoint and from SEMPO‘s conceptual model starts with providing the searcher with a quality response at the search engine interface. This is still a policy I adopt and follow too – it will always have my support, otherwise we would end up with the dire non-sensical index which is prevalent on live.com (aka MSN).
“This idea is the foundation block upon which
the Google Webmaster Guidelines are built”
According to this process of delivering quality SEO methods and techniques we are to assume that SEO is akin to a game of chess. It’s a slow process of strategy, thought and intellect. Each time your opponent makes his move, the whole game changes, you re-assess the board and you think of your next move. I like this model! I like chess!
The last blog post I made was on the subject of trying to take shortcuts in SEO by buying in your links. There’s a whole industry built upon this principle alone – which very soon is about to detract; Not because of world markets and recession, but because of the core issue of integrity in delivering SEO.
SEO really aught to be about thought which then transposes into credible and honest actions and nothing else. It should not be about shortcuts, copying and duplication, it should hold fast a line of honesty if it is to be worthy and of merit to us all.
Millions of pounds wasted!
Global players in the digital marketing arena buy in links for their blue chip clients – major brands in the retail sector, on the high street, the car showroom and the B2B arena have all relied upon internet marketing agencies sourcing paid links – we’re not just talking a few thousand – we’re talking millions of pounds being spent in this sector – and very soon this will be all for nothing. Those millions will be wasted – and the agencies that delvered the campaigns will be struggling to find the “right” words to compensate thier blue chip clients.
Here’s the point – I have domains which are number 1 in Google – in sectors which are competitive – these domains (and there are three I can think of) are great examples of SEO keyword phrase rich portals which are set up with a specific need in mind. They compete against domains with PR 4 and higher, they compete against domains with hundreds of links in but these domains win hands down in SERPS every single time and they have NO INBOUND LINKS!
Onsite or Offsite – which is best?
I get asked the question about which is best – onsite or offsite. Neither is my answer – they both have a function, they have different qualities and they cannot be compared. The objectives and the purpose is different. The delivery and the scope is different. Each is unique in it’s own right and each helps deliver a great SEO campaign for one of my clients.
Google’s suicide attempt!
Google has caught itself out by playing the SEO game using the shortcuts which it advises us all not to use!
Yes – Google’s introduction of reporting companies that have purchased paid links and those that have used them has gone full circle and landed Google Japan in the mire as they have followed the route of purchasing paid links in order to get themselves a few steps ahead in the search engine wars! Follow the full story here…
http://seo-kolkata.blogspot.com/2009/02/google-gets-pagerank-penalty.html
