Inapproriate Search Results
Google is a great provider of information and a great search engine but I wish it would get its act together regarding relevancy of paid adverts.
It annoying to enter in a search term and get your results set presented to you alongside a number of optimised paid for adverts which are just inapproriate to your search.There’s companies out there using keywords for one subject that lead directly to another – offsubject keyword. I’m an advocate of ppc, its a great method to drive traffic to a site whilst building your SEO Campaign.
Google needs to make an improvement to the PPC process and engage the power of the user vote into this. To vote, you’d have to be logged in under your Google account, you would be limited to placing just one vote and it would just be a simple thumbs up or down – just like you have in Facebook.
I think this would be a great improvement to ensuring higher standards of ad delivery within the Google network.
Anyone else have a better idea?
